PUFFS TISSUES

CLIENT

Procter & Gamble - Puffs

MY ROLE

Packaging Design

COLLABORATORS

Collin Clyne - Photography

CREATIVE CONTEXT

This project was completed as freelance work for Procter & Gamble’s Puffs brand.

PROJECT OVERVIEW

I designed and illustrated a seasonal holiday packaging collection for Puffs that was intended to span multiple years, requiring a trend-forward approach that would feel current across upcoming seasons. The work combined festive storytelling, adaptable motifs, and a warm, approachable style that aligned with the Puffs brand while remaining fresh and relevant over time.